About the role
To build UBORA’s brand, public visibility and donor engagement, attracting students, partners and resources to the UBORA Leadership Formation Pathway.
Reports to: Systems & Communication Coordinator
Overall accountability: The Marketing Lead is accountable for the quality, consistency and measurable results of UBORA’s marketing, communications, admissions visibility and donor-facing content.
Accountability question: Is UBORA’s story reaching the right students, families, partners and donors, and is it turning visibility into enrolment and support?
Key responsibilities
Marketing Strategy & Planning
- Develop an annual marketing and communications plan with clear targets, and present it for approval before the start of each school year.
- Review progress against the plan every quarter, and adjust activities as needed.
Digital & Social Media Management
- Manage the website and social media channels, and post fresh content at least three times a week.
- Maintain a monthly content calendar of photos, video and student stories.
- Respond to online enquiries within 2 working days.
Admissions & Enrolment Visibility
- Plan and run student-admissions campaigns in schools, churches and communities before each intake.
- Organise open days and school visits, and track the number of enquiries and applications each campaign brings in.
Donor Engagement & Fundraising Support
- Produce donor-facing materials, newsletters and impact stories to agreed standards and deadlines.
- Support fundraising campaigns, appeals, donor visits and events.
- Work with programme teams to gather verified stories, photos and data for donor reports.
Brand Management & Media Relations
- Protect UBORA brand standards across all materials and channels.
- Build relationships with media, and secure positive coverage of UBORA’s work.
Monitoring & Reporting
- Track reach, engagement, enquiries and campaign results, and submit a monthly marketing report.
- Coordinate cross-promotion with the Business & Internship Hub and the Career & Ambassador team.
Minimum qualifications
- Education: Bachelor's Degree in Marketing, Public Relations or Communications
- Experience: 3+ years
- Languages: English, Kiswahili
- At least 3 years’ marketing or communications experience
- A portfolio of past campaigns, content or design work (attach it or share a link)
- Strong writing skills in English and Kiswahili, and skills in design tools (for example Canva or Adobe)
- Added advantage: At least 2 years’ experience working with a donor-funded NGO
Core competencies & skills
Marketing Strategy & Campaign ManagementDigital & Social Media MarketingContent Creation & Storytelling (writing, photo, video, design)Donor Communication & Relationship BuildingData Analysis & Results Reporting
What we offer
- 2-year fixed-term contract, including a 3–6 month probation period
- Start date: January 2027
- Competitive remuneration set by UBORA’s Board-approved Compensation Schedule
- A clear career pathway with defined grades, Continuous Professional Development (CPD) and promotion based on merit
- Starting grade depends on verified qualifications and experience, in line with UBORA’s Scheme of Service